Campaign Advertisement
The core of the campaign is to encourage the viewer to become their best self.
Don’t wait to know who you are to start.
Write the book you want to read.
Side projects and hobbies matter too.
The secret is in doing great work and sharing it with others.
BE KIND.
This project targets a Portuguese-speaking audience and merges two key inspirations: a brand and a book.
The idea was to creatively blend Seekers Club, a Portuguese company, with the themes of Steal Like an Artist by Austin Kleon.
The goal? To create a future where everyone thrives—where opportunity is accessible and collective strength leads to a brighter tomorrow.
At the heart of the campaign is a simple yet powerful message: Become your best self.